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Principle 5 preview image

Principle 5: Origin and Lifetime Performance

You decide how your data is structured, based on how you need to report on it. 


Source Codes Preview

Principle 4: The Power of Structured Source Codes

Letting your analytics really start to shine.


Analytics blog post preview

Principle 3: The Importance of Donor and Transaction Analytics

messaging & attribution preview image

Principle 2: The Fundamentals of Messaging & Attribution

Having good data—and making good use of it—is essential to every aspect of supporter engagement. 

Data Warehouse

Principle 1: The Value of a Data Warehouse

We're back with Part 2 of our findings from the 2022 Election Cycle!

2022 Ads Summary

Frakture’s 2022 Data Debrief Part 2: Online Advertising 

What would you do with half a billion impressions?

Frakture 2022 Election Debrief Report

Frakture’s Data Debrief from the 2022 Election

A string of unique characters for every outbound link, registered by any inbound point of action: a loosey-goosey universal language for every small piece.

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Source Codes: A String of Characters for Every Small Piece (of Marketing Data)

With our new native Frakture automated reporting, you can see more than just toplines – you can see channel-by-channel analysis in real time, and drill down into the details of your efforts.

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Frakture’s New Reporting, Part 2: Dig Into the Details

This is the data that will give you the big picture, tell you where to spend your money, and show you everything you and your bosses want to see about your data.

The Blog