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The Blog

Oct 18, 2022

Source Codes: A String of Characters for Every Small Piece (of Marketing Data)

A string of unique characters for every outbound link, registered by any inbound point of action: a loosey-goosey universal language for every small piece.

Feb 3, 2021

Frakture’s New Reporting, Part 2: Dig Into the Details

Feb 3, 2021

Frakture’s New Reporting, Part 3: Chart the Way Forward

Jan 28, 2021

Target Acquired: What Acquisition Can Do For You (and How Frakture Can Help)

Jan 19, 2021

Frakture’s New Reporting, Part 1: Skip the Busywork

Aug 12, 2020

What Baby Yoda Can Teach You About Your Data

Aug 3, 2020

How I Learned to Stop Worrying and Love My Data Warehouse

Jan 15, 2020

Source Coding, Attribution, Last Click, and Origin

Nov 5, 2019

Frakture Client Showcase: That sounds amazing!

Sep 19, 2019

The Declining Value of Your CRM
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