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A string of unique characters for every outbound link, registered by any inbound point of action: a loosey-goosey universal language for every small piece.

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Source Codes: A String of Characters for Every Small Piece (of Marketing Data)

With our new native Frakture automated reporting, you can see more than just toplines – you can see channel-by-channel analysis in real time, and drill down into the details of your efforts.

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Frakture’s New Reporting, Part 2: Dig Into the Details

This is the data that will give you the big picture, tell you where to spend your money, and show you everything you and your bosses want to see about your data.

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Frakture’s New Reporting, Part 3: Chart the Way Forward

If you’re serious about investing in the future, acquisition buys, list swaps, promoted petitions and more are some of the best things you can do – if you know how to evaluate them.

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Target Acquired: What Acquisition Can Do For You (and How Frakture Can Help)

Introducing Frakture’s new fully-automated reporting suite. Say goodbye to busywork dominating your day – let the Bots do it for you.

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Frakture’s New Reporting, Part 1: Skip the Busywork

This blog post is not just an excuse to look at Baby Yoda GIFs during work hours: it's about your data!

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What Baby Yoda Can Teach You About Your Data

Where your data lives – and how it connects from one system to another – affects your audience targeting, your messaging strategy, your investments and budgets, and more; but we rarely even think about it.

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How I Learned to Stop Worrying and Love My Data Warehouse

Ubiquitous in direct mail, source coding is often available, but often haphazardly used in the digital realm. Here's how it can help. 

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Source Coding, Attribution, Last Click, and Origin

We’re often asked, “what are other clients doing?” So, here’s part two of our series highlighting what nonprofits are using Frakture for. 

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Frakture Client Showcase: That sounds amazing!

In today’s world, your CRM is only one part of a constellation of technologies you use. 

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