Leverage big data in your organization to make better decisions.
There has been a lot of talk about big data over the last few years. With it comes conversations about data management, data mining, reporting, business intelligence, metadata… it’s overwhelming and enough to make you feel like it’s too complicated or it might just give you a massive headache.
If you know Frakture, we like to hear directly from our Bots but this time, we have a little human-to-human information to share. Data warehousing is a great solution to your data management frustrations. Here’s why:
1. Integrate & Centralize Data
Between your CRM (or multiple CRMs), email marketing platform(s), donor database(s), and probably a handful of other systems, your organization’s information and data is so spread out that it makes reporting difficult. With data warehousing, you can integrate data from multiple sources to create one centralized data source.
2. Better Business Intelligence with Standardized Data
Centralized data leads to better reporting and ultimately better decision making. When you pull data into a central warehouse from multiple sources, it can be standardized and reporting is made easier.
3. Clean Data
When data is spread out over multiple systems you run into a few issues, from inconsistencies to redundancies. With a data warehouse solution, you can do a global clean of the data and then push updated information into the original systems.
4. Save Time
Running data and reporting should be easy. Unfortunately, that’s not always true; the data isn’t always correct, source codes are missing, names are capitalized in one place and not the other… the list goes on. For example, the Frakture Bots are doing the work of an entire staff saving up to 500 person-hours per day with the number of data jobs that they produce. New reports are made possible because before data warehousing and bots, the time involved was unsustainable. You can get reports refreshed daily rather than weekly or monthly.
5. Save Money
A centralized data warehouse for all your data is a cost effective “storage” unit. Most CRMs charge by volume, so data warehouses become a great place to not only store active data, but also archive data from former systems making year over year reporting possible.