How Lucky Am I?

by Chris Lundberg

Those of you that know me probably know me because of April. She’s been the heart, soul, and voice of DemocracyInAction and Salsa Labs, and the voice that many of you have come to know as one of the smartest communicators and savviest businesspeople in the space.

So, it won’t come as a shock that I am thrilled that April is joining me at Frakture as Co-Founder and Director of Nonprofit and Political; industries where good marketing and engagement can really make a difference.  As many of you know, Frakture was founded out of that world and I truly believe that the advanced techniques and knowledge that have been forged in the “third sector” will revolutionize how companies communicate with individuals.

April brings an impressive amount of knowledge and experience to Frakture.  I’m continually amazed by her ability to quickly assess a person, situation, or industry, identify the right viewpoint to approach it, and construct the right frame and message to nail it.  Some people are interesting to work with because they can see the future; April is one of those unique individuals that create it.

And I’m not just saying all of this so that she’s nice to me when I get home. She’s also one of the nicest people I know.

Now to April:  I can’t promise Frakture is going to provide you the same type of excitement you’ve come to expect as getting forced out of Colombia for reporting on human rights abuses;  nor will it be the front lines of protests; nor will it match bootstrapping a nonprofit to a team of 30 before you were 30; nor touching a hundred million people across 2K progressive organizations; nor even as rewarding as leaning in as both a mother and a business success. But you’re giving Frakture a shot, and I’m sure as hell going to try. I also hear that the 3rd time is a charm.