Frakture Release Notes

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Google Data Studio & Frakture Native Reports

A weekly review of updates to the Frakture infrastructure and reporting tools.


Week of December 20, 2019

Google Data Studio Report Upgrades
Frakture Native Reports (Beta):

The first versions of the following reports have been added to Console:

    • Fundraising Summary
          • Total Transactions
          • Total Revenue
          • Average Donation
          • Total Recurring Revenue
          • Transactions and Total Revenue by Source Code

 

    • Regional Fundraising
          • Transactions and Total Revenue by Zip Code
          • Transactions and Total Revenue by City

 

    • Recurring Giving
          • Recurring vs. One Time Gifts¬†
          • Email Fundraising
          • Total Transactions
          • Total Revenue
          • Total Revenue vs. Email Deliveries by Week

 

    • Email Stats by Message
            • Subject Line
            • Delivery Date
            • Source Code
            • Revenue
            • Transactions
            • Sent
            • Opens
            • Clicks
            • Unsubscribes

 

    • Email Metrics
      • Open Rate vs. Click Through Rate by Week
      • Email Stats by Message
        • Subject Line
        • Delivery Date
        • Source Code
        • Sent
        • Opens
        • Clicks
        • Unsubscribes

 

    • Facebook by Message
      • Facebook Ad Stats by Date
        • Message Name
        • Date
        • Spend
        • Impressions
        • Clicks
        • CPM
        • CPC
        • Engagements
        • Likes

 

    • Facebook by Date
      • Facebook Ad Stats by Date
        • Date
        • Message Name
        • Spend
        • Impressions
        • Clicks
        • CPM
        • CPC
        • Engagements
        • Likes
        • Dollars Spent per Like

V2.5 – Week of December 2, 2019

Google Data Studio Report Upgrades

Facebook Organic Message Data added as a page in GDS reports including:
Message publish date
Campaign name
Acquired people
Unique Actions
Total Actions
Impressions
Clicks
Spend
CTR

Twitter Organic Message performance added as a page in GDS reports including overall:
Total Tweets
Impressions
Impressions / Tweet
Clicks
Clicks / Tweet
Engagements
Engagement Rate
Likes

And the following data per Twitter message:
Total Attributed Revenue
Total Attributed Transactions
Impressions
Clicks
Engagements


Frakture Native Reporting (Console)
  • Beta version of our Fundraising Performance report built directly in Frakture. More to come!

V2.3 – Week of November 25, 2019

Google Data Studio Report Upgrades

Paid Acquisition sources combined into one report page (Google Ads, Facebook Ads, Twitter Ads)
Channel
Ad Set (Label)
Spend
Impressions
Clicks
Attributed Transactions
Attributed Revenue
Spend and Revenue by date for all paid acquisition channels


V2.2 – Week of November 11, 2019

Google Data Studio Report Upgrades

Basic Recurring Giving charts added added
Recurring vs. one-time gifts by date
Recurring vs. one-time gifts revenue
Recurring vs. one-time total gifts

Tandem Fundraising Reporting
Campaign Name
Revenue by Campaign


V2 – Week of October 28, 2019

Google Data Studio Report Upgrades

Email Fundraising Tab including
Donation revenue by date
Donation revenue by email

Donations by Regional Breakdown (City, Zip Code, State)

Email Performance – added the following fields per email send
Send Date
Deliveries
Ref code
Subject line
Revenue
Total Opens
Open Rate
Total Clicks
Click Through Rate
Total Unsubscribes 

Facebook Ad Performance by Date
Clicks
Click Through Rate
Impressions
Engagements
Engagement Rate
Spend / Engagement
Spend
CPC
CPM
Campaign
Source