Source Coding, Attribution, Last Click, and Origin

One of the most important tactics for multi-channel organizing is Source Coding.  Source coding, sometimes called tag management (thanks, Google Tag Manager), or tracking, and using obscure phrases like ‘utm_source=’, src=, subsrc=, tracking=, is a mechanism to add in metadata…

Chris Lundberg

Posted by Chris Lundberg

FeaturedONE Campaign – Case Study

Read about ONE Campaign's case study - they communicate with supporters using an ever-increasing number of channels and were seeking a better way to pass information between the systems to...
Ashley Hansen

Posted by Ashley Hansen

FeaturedThat sounds amazing!

We’re often asked, “what are other clients doing?” So, here’s part two of our series highlighting what nonprofits are using Frakture for.  Enhancing Marketing Automation to follow best practices: About...
Ashley Hansen

Posted by Ashley Hansen

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Most Read Articles
Source Coding, Attribution, Last Click, and Origin
Welcome to the party, Tina the Twitter Bot has arrived
We’re perfect

What kind of sorcery is this?… It’s Frakture’s new Source Code Generator

As donor behavior becomes more diversified and varied, it's hard to keep up, especially as we adopt myriad of communication...
Leah Caldwell

Posted by Leah Caldwell

Our Frakture Family Has Grown

We are proud to welcome the two newest humans to the Frakture family - Rachael Wilkinson and Jessica Gibson.
Leah Caldwell

Posted by Leah Caldwell

The Declining Value of Your CRM

We are now in an omnichannel world where no one system can do it all. I see a future where...
Chris Lundberg

Posted by Chris Lundberg

I Want That!

Here at Frakture we’re often asked, “what are other clients doing?” What are other organizations doing that we aren’t. After...
Ashley Hansen

Posted by Ashley Hansen

Resilience & Political Entrepreneurship Podcast with Chris Lundberg

Listen to the fantastic The Great Battlefield podcast with our CEO & Founder, Chris Lundberg as he talks about resilience...
Leah Caldwell

Posted by Leah Caldwell

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