FeaturedWhat Baby Yoda Can Teach You About Your Data

This blog post is not just an excuse to look at Baby Yoda GIFs during work hours. Well, mostly. But...
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FeaturedHow I Learned to Stop Worrying and Love My Data Warehouse

As a recovering fundraising consultant, I used to spend about 90% of my day thinking about communication. How we were going to talk to our clients. How they were going...
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Source Coding, Attribution, Last Click, and Origin

One of the most important tactics for multi-channel organizing is Source Coding.  Source coding, sometimes called tag management (thanks, Google Tag Manager), or tracking, and using obscure phrases like ‘utm_source=’,...
Chris Lundberg
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